| With the "on accelerating the development of | | | | industry in mainland China, the sports capital |
| sports industry guidance" of the introduction and | | | | investment has continued to accelerate in 2009, in |
| gradual implementation, with each of two trillion | | | | particular. Statistics show that in 2009 foreign |
| yuan huge potential market for the sports | | | | investment in China had a total of 34 projects, an |
| industry, will usher in rapid development of the | | | | increase of 6; foreign investment in the total size |
| investment. | | | | of 57,226 million, an increase of 138%. |
| According to China Securities Journal | | | | Future development of |
| reported on March 26, "on accelerating the | | | | Currently, A shares are in the technology |
| development of sports industry guidance" recently | | | | industry, Pathfinder, Nobutaka Sports Industry |
| issued, analysts pointed out that the "opinions" of | | | | Co., the three companies. Tibet Tour, Qingdao |
| the regulations will greatly promote the sports | | | | Double Star, North Pakistan media companies, |
| industry and related industries, sports industry | | | | though involved, but the main business of sports |
| growth or investment will take off. However, due | | | | business accounts for a very low proportion of. |
| to A-share market sports smaller listed | | | | Many sports clothing companies, such as Li Ning, |
| companies, the revitalization plan of the relevant | | | | Anta, special steps such as, the route through |
| listed companies and limited direct impact on the | | | | other capital markets. |
| market. | | | | "Opinions" that in 2020 a batch of |
| March 25, A shares fell 1.23%, three listed | | | | internationally competitive sports backbone |
| companies in the sports industry categories were | | | | enterprises and enterprise groups to form a |
| mixed, Pathfinder (300005) rose 5.66%, China | | | | group with Chinese characteristics and international |
| Sports Industry (600158:12.17, -0, -0.65), Nobutaka | | | | influence of sports brands. As the only State |
| Industry (002105) fell 3.01% and 4.91%. | | | | Sports General Administration of holding |
| Investment growth will take off | | | | companies, the industry body comes as the first |
| At present the entire sports industry in | | | | shares of the sports industry. However, the |
| China is only reflected in the core part of the | | | | company earnings and the overall revenue sports |
| sporting goods industries, from real sports | | | | less than 10%. 2009, the company sports and |
| industry there is a gap. With the "opinions" of the | | | | fitness services revenues total about 8,966 million |
| introduction and gradual implementation, with each | | | | in revenue, much lower than the other main |
| of two trillion yuan huge potential market for the | | | | business of real estate in 2009 more than 700 |
| sports industry, will usher in rapid development of | | | | million yuan in revenue. The company's profitability |
| the investment. | | | | is also not very optimistic. As the background of |
| According to statistics, the output value of | | | | the company's shareholders, if made power |
| the sports industry around the world in the 4,000 | | | | sports industry, the company prospects can see. |
| billion U.S. dollars. North America, Western Europe, | | | | Nobutaka industry leading enterprise of |
| Japan, annual production value of the sports | | | | China's bicycle manufacturers, and rehabilitation of |
| industry are located in the list of the top ten | | | | sports and fitness equipment business. Interim |
| industries, and the annual growth rate of 20%. | | | | report of 2009, corporate profits suffer sharp |
| Compared with developed countries, China's | | | | appreciation of the yuan more than 6% and the |
| sports industry is still in the initial stage of | | | | adjusted export tax rebate rate to 9%, and |
| development, the proportion of output accounted | | | | many other adverse effects, although the main |
| for less than 1% of GDP, a far cry from the | | | | business revenue declined to certain extent, but |
| developed countries in Europe and America. | | | | there are substantial profits relative year ago |
| However, in recent years the development | | | | growth. |
| of the domestic sports industry continues to | | | | A shares as the only franchise outdoor |
| accelerate. From 2003 to 2010 of eight years, the | | | | goods, Pathfinder has maintained a rapid growth in |
| Beijing Olympic Games produced by the overall | | | | recent years. In 2009 the company achieved |
| economic impact will reach 71.706 billion U.S. dollars. | | | | operating income of 29,355 yuan, up Jinsi Cheng; a |
| It is estimated that in the next five years, China | | | | net profit of 4,403 million, an increase of 73%. |
| has hosted a number of heavyweight sports | | | | CICC report said the sports industry is expected |
| events, China's sports industry is ushering in a | | | | to revitalize the planning good sportswear section. |
| golden development period. | | | | Pathfinder is expected to bring the industry from |
| Huatai Securities analyst Guo-Hong Liu | | | | planning to share gains extension. |
| pointed out that the sport outside the main | | | | |